.New Delhi: Dependence Retail considers to expand Superdry in to the athleisure segment which will certainly put it in direct competitors along with leading activewear companies like Nike, Adidas and Asics.Last year, the British fashion trend brand name had inked a shared venture deal along with Dependence Brands for the purchase of Superdry's trademark assets in India, Sri Lanka, and also Bangladesh for u20a4 40 thousand (almost 405 crore at that time). Superdry's invasion right into the athleisure section in India will certainly be actually an initial for the provider around the globe, with several outlets set to be opened around India. Initially, the business is going to market garments, and later on shoes after safeguarding BIS certification." The firm has actually been actually working with a retail layout for athleisure items, which has experienced a surge popular considering that the pandemic. It might absorb French merchant Decathlon also along with big format outlets, while Superdry sports will certainly be mid-size stores," pointed out a mall operator accustomed to the development.Reliance Retail carried out certainly not respond to ET's queries.Sales of leading sports companies have actually dashed previously 2 years, steered through improving recognition concerning exercise as well as rising requirement for athleisure damage. Along with a populace of greater than 1.4 billion, India is among the fastest-growing and also most extensive global markets for sports apparel as well as shoes companies.Most worldwide labels have been about in the country for greater than 20 years and have expanded with alliances with cricket and other sporting activities. The newer entrants, nonetheless, have been actually positioning themselves as relaxed lifestyle and regular sportswear companies. India is actually finding enhancing enthusiasm in sporting activities such as kabaddi, soccer, volleyball, hockey as well as badminton.Superdry entered the country in 2012 in collaboration with Dependence Brands, a venture of Dependence Retail Ventures Ltd (RRVL). RRVL possesses partnerships with private fashion companies in sections like luxurious, bridge-to-luxury and high-premium as well as high-street way of living such as Armani Substitution, Burberry, Bally, Canali, Diesel-powered, Gas, Hugo Employer, Hamleys and also Jimmy Choo, Valentino and Balenciaga for the Indian market. Reliance Brands also acquired toy retailer Hamleys in 2019.
Posted On Aug 3, 2024 at 09:31 AM IST.
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