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Purplle clocks 43% increase in FY24 profits to Rs 680 crore, trims reduction by 46%, ET Retail

.Manish Taneja, cofounder as well as chief executive officer, PurplleBeauty seller Purplle posted a 43% growth in operating profits to Rs 680 crore for the fiscal year finished March 31, 2024, coming from Rs 475 crore in FY23. The firm's consolidated bottom line limited by 46% to Rs 124 crore from Rs 230 crore a year earlier. Total expenses grew to Rs 850 crore in FY24 coming from Rs 738 crore a year earlier. A significant quantity of the expenses was actually attributed to employee benefit expenses which rose to Rs 191 crore coming from Rs 170 crore.The purchase of stock-in-trade boosted to Rs 124 crore coming from Rs 102 crore, while other expenditures rose to Rs 501 crore from Rs 453 crore. On July 1, ET mentioned that the Mumbai-based firm raised Rs 1,000 crore ($ 120 million) in a backing round led by sovereign fund Abu Dhabi Expenditure Authority (ADIA), valuing the unicorn at $1.3 billion. Indian family workplaces joined in as new shareholders, with preliminary angel clients and existing underwriters such as Goldman Sachs and Verlinvest partly marketing stakes.The company had also announced its most extensive employee sell ownership strategy (Esop) buyback programme to supply assets of Rs fifty crore to its own employees.Purplle, which was actually started by Manish Taneja as well as Rahul Dashboard in 2012, competes with the likes of Nykaa and also Sugar Make-ups. Taneja had attributed the ongoing entrepreneur enthusiasm to excellent company growth.The startup, which is supported by clients featuring Premji Invest and also Manipal team main Ranjan Pai, considers to maintain its own technology-first strategy as it intends to broaden its own existence in tier-II and tier-III areas.
Released On Sep 12, 2024 at 08:56 AM IST.




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